Chapter 11 Tech Competition Simulation

Tech Competition Simulation is a multi-player Co-op simulation. Teams (1 to 3 players) are trying to grow their businesses in a very competitive market.

11.1 Simulation Overview

This simulation is about market structure concepts and fundamental market dynamics. It includes mergers and acquisitions within the same industry and their impacts on market dynamics. Each round represents a year of activity for their company in the computer market. Students in teams will have a look at historical data during the first round. They have access to five years of historical data, and in particular, they can see how many computers were sold per year with an Intel core and an AMD core. They can have access also to the amount of aggregated spending on marketing that happened each year in the past ten years for the whole industry.

11.2 Time Requirement

  • Introduction - 15 to 30 minutes
  • Game Play - 45 minutes to 1.5 hours
  • Debrief - 30 minutes to 1 hour